The press event of the European programme “Agros Nectar” was successfully held on 19August, at Ai Cup Barrel Restaurant, in Shanghai, China, bringing together media representatives, importers, distributors, and professionals from the food industry.
Participants had the opportunity to learn about the programme’s philosophy and objectives while tasting excellent European fruit juices, which were creatively incorporated into a specially designed gastronomic menu.
During the presentation, a representative of EASA-REA COOP highlighted the importance of organic farming, sustainable production practices, and compliance with the stringent European quality and safety standards that constitute the core pillars of the programme.
The event marked yet another important initiative to promote European products in the Chinese market, further strengthening their market presence while showcasing their nutritional value, authenticity, and exceptional quality.
